You can ask any real estate salesperson, and they will tell you that if you wish to increase the quickness of your sale of your home and command a higher price you need to worry about curb appeal. What is curb appeal you ask? Well, if you are unfamiliar with this term, think about it for a second.
If your home looks good from the street, then the home buyers when they first pull up will have a favorable first impression, because it looks like somewhere they would be willing to live. There are simple things you can do such as painting the trim, lining the sides of the driveway with bricks, putting up a small porch, or a nice little fence around the yard.
Okay so, if you want to dress up your small business location, you might think about the same sorts of strategies, that is to say mimic the realities of residential real estate sales strategies. A little window dressing makes a big difference. Even putting on expensive brass door handles can make a big difference. Holiday window paint is also a nice trick during the holidays. Expertly designed and laid out window displays bring interest even when your business is closed. The logo on the front door can also make a big difference.
If there is a planter out front, why not put in beautiful flowers? You can request that your landlord do this for you, and it is in their best interest, but if they don’t, you’ll need to do it yourself. Storefronts with dirty windows don’t look as good as those that have sparkling windows, and therefore you either need to pay a window washing and cleaning service, or do it yourself twice per week. Are there oil stains in the parking lot out front, or gum on the sidewalk right outside your door?
Did someone spill an ice cream cone last month, leaving a discolored mark on the sidewalk? Why is it still there, why not hook up a small pressure washer and clean it yourself. If not, there are lots of companies in the Yellow Pages that will come out for you and do this.
Do you have an outside patio area? When was the last time you painted the trim on the fences or gates? There are so many little things you can do, and I would recommend that you do that before you complain that your sales are not all you hoped for this quarter. Indeed I hope you will please consider all this and think on it.