MaidPro was founded in 1991 by Mark Kushinsky and Richard Sparacio. Mark Kushinsky founded the company because he had had some very negative experiences with other cleaning companies, and saw the huge opportunity to improve upon that and turn a nice profit. He knew he could provide better quality service for a lower price, and he and Richard decided to do just that. In 1997, it became a franchise, growing very rapidly. It was voted the best maid service by Boston Magazine. The company strives to provide the best service using state-of-the-art technology from Mark Kushinsky’s other franchise, ServiceCEO. MaidPro is now the fastest growing residential cleaning franchise in North America. It has over one hundred offices in twenty eight states and Washington, D.C.
MaidPro prides itself in providing the best possible service to its customers. It has many repeat customers, who will set up days for the cleaning to be done. When these days are set, MaidPro makes sure they are there and do the best job possible.
Customer satisfaction is the main priority of the company, and if a customer is not satisfied, they work quickly to change that to make the customer happy. Customers love to come home to a clean home, and MaidPro’s work is personalized for each customer. Employees get to know repeat customers, and the personal attention MaidPro pays to its customers keeps them loyal to the company. Each franchise has its own territory of houses to clean, and they never overlap with the territories of other MaidPro franchises. This means that a customer loyal to MaidPro is not only loyal to the company, but to that specific franchise. Because this franchise is so popular, there is room for expansion, even if there is another MaidPro in the area.
To start a MaidPro franchise, an initial investment of $7,900 is required, with a total investment of between $50,000 and $75,900. There is a royalty fee of between 3% and 6%. To qualify to start a franchise, the applicant must have a net worth of at least $50,000, and $18,000 to $150,000 in liquid assets. Third-party financing is available for those who qualify. MaidPro does not require franchisees to purchase cleaning supplies, uniforms, software, office forms, or insurance directly from them. However, they do have all these things available to help the franchise be successful. They offer personal support to franchisees, “Because your success is our success.” There are many different types of support, including email, phone, Intranet, and in person. Because the residential cleaning industry is in such high demand, most franchises do well, especially when they receive help from headquarters and support when they need it. Most customers want their homes cleaned weekly, or every other week. When providing quality service, that service will always be needed; this provides the potential for massive profits.
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