Jamba Juice started its business in 1990 with its genuine blend of juices. The units grew to over 440 locations nationwide offering great-tasting juices and smoothies. This franchise has a niche in that it offers a healthy alternative to its fast-food counter-parts. The special nutrition it brings is a remarkable value to be considered. The business is cool in nature and somewhat refreshing yet the profitability can be very hot. Jamba Juice is very popular in warmer regions and well known by all ages of the population, unlike coffee which is mostly liked by an older demographic. In the food and beverage business nutrition really counts.
The chain started at San Francisco and had other units successfully located nationwide. Its mission is to be the leading healthy lifestyle brand offering consumers great-tasting and nutritional products. This mission and commitment extends not only to customers but also to franchisees. Investors grab the opportunity to have a share in its more than $1 billion in worldwide sales. It is recognized to be the category leader in terms of its products and the promotion of healthy living. This is supported by strict, quality and nutritional guidelines. Including in these basics are the zero grams trans-fat, absence of artificial flavors and preservatives.
To be a franchisee, access to an extensive support structure is a must. The company provides training for the franchisee and training for his or her team. The training aids the franchisee in managing the unit while that of the team is to ensure a successful opening. There will be a regional manager assigned to your unit and will visit your unit regularly to ensure smooth operation and that the company’s support is ongoing.
Franchising Jamba Juice does not require that much investment. This is available as a standalone shops or in non-traditional commercial locations like colleges and malls. With strong operational guidelines high sales volume and solid business management are all but inevitable.
The franchise investment is $350,000.00. Part of this is the franchise fee of $25,000.00 with a royalty fee of 5.5% for four or more stores and 6% for three or less stores. A marketing fee of 2 to 4% may also be required. These fees may vary following the financial trends. Franchisees need to have strong market knowledge and be passionate about the Jamba brand.
The company is stressing commitment to its product. It follows the concept which dictates self patronage first. Undoubtedly, if you believe that what you are selling is the best, it will not be hard for you to sell it.
The leader takes it all. If you are planning to franchise a product go for the leader.
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