How many people have you signed up into your home business by buying “opportunity leads?” Go ahead and check. I can wait. Not many right? That’s because you have absolutely no connection with the people on those lead lists. Business opportunity seeker leads are easy to attract online when you know where to look.
When you have to resort to cold calling strangers to build your business you need to take a serious look at your marketing. If you are not putting your products and services in front of people who are actively seeking and buying those particular services then you have a marketing problem.
It’s not just a small problem either. It’s a big one. That’s why so many network marketers inevitably struggle and fail. Although they have great products and are usually driven and motivated, they end up energetically spinning their wheels until they burn themselves out. These marketers have one common problem. They don’t understand the first thing about marketing.
Social media and search engine marketing make it easy to find high quality work at home mlm leads who are ready to buy. Business opportunity seeker leads will be funneling through your sales funnel on a daily basis and you generate leads for work you did months ago. That’s leverage!
Marketers that practice “old school” techniques end up trying to convince people that what they have is a great idea. What they don’t realize is that if they got the marketing part down they would not have to do that. They could effortlessly put their opportunities in front of people are actually searching and buying exactly what they have to offer. Sounds just crazy enough to work, right?
It seems like common sense. So why then do so many still fail? It’s because the coaches and sponsors have very little marketing knowledge. It’s the blind leading the blind. They are just using the same ineffective techniques handed down to them from their uplines. Until this chain is broken network marketers will continue to energetically spin their wheels with little results.
These problems can easily be remedied by applying simple principles of marketing and attraction. Network marketers need to get out of their comfort zones and start learning new skills. Those of them who embrace technology and begin to use leverage to build their businesses will be eons ahead of their competition.
They will effortlessly sponsor more reps and generate abundant work at home mlm leads and business opportunity seeker leads. These are the future leaders of the network marketing industry. Start doing the thing that makes the difference in your business. I promise in with a little time, work and education you will not recognize your business.