The pizza market in Pakistan, encouraged by the successful response to Pizza Hut, led to more entrants into the market.
In the branded pizza market, Pizza Hut has almost 90- 95% of the market share. The company has 34 outlets whereas the competitors have much fewer.
The first Domino’s store opened on September 12th 2004 near Schon circle in Clifton. It is a pizza franchise owned and operated by Pakistani professionals and is owned by the Unique Food Service Company. Internationally it has 7000 stores in more than 50 countries. Domino’s Pizzas are known and established as Pizza Delivery experts. They specialize in fast delivery and have more crust options.
In the Pakistani market, Domino’s Pizza made a strategic move by introducing their traditional hand-tossed pizza at the same price as their competition but they offered much larger sizes for the same price. This got a positive response from customers. Also to compete in Ramzan, with Pizza Hut’s successful Ramzan offer, Domino Pizza launched a massive 16″ pizza with a value – added deal. This too received a positive response.
Domino has a unique patented technology recently introduced known as the ‘hot and fresh Domino Pizzas delivery system’. This state – of- the – art heating system keeps the pizzas hot till it is delivered. Pakistan is the third market worldwide to purchase and implement this revolutionary heating technology for ensuring pizzas to be delivered almost oven hot. Presently located in Clifton, Stadium Road and Nursery.
Dominos however only competes in the delivery area as it is not a dine in franchise.
In Pakistan it is located in Karachi at Two swords and Kheban-e-Rahat.
Papa Johns opened its first restaurant in 1985 in the US and has now grown to nearly 3000 Papa John’s stores in the 49 states in the U.S., over 200 in theU.K either owned or franchised, 30 in China, over 15 in Canada, and stores in 20 total international markets. In Pakistan, it is present currently only in Karachi at Two Swords in Clifton and Kheyban-e-Rahat.
Papa Johns has positioned itself as superior quality traditional pizza. It keeps the menu simple in order to focus on quality of its product using only simple quality ingredients and includes take away and side items. Papa John’s famous slogan is “Better ingredients. Better pizza.”
The company focuses on high quality produce, authentic food in a stylish surrounding at prices that provide value for money. Pizza Experts is specially known for its crazy meal deals around the globe. Located in Clifton, Bahadurabad, Gulistan-e-Johar, North Nazimabad and Sindhi Muslim
The history of Pizza Express begins in 1948 when company founder Mr. Peter Boizot MBE tasted his first pizza in Florence. After returning to London in the 1960s he realized that the UK lacked a pizza worth its name. Good pizza, he decided, needed to be cooked authentically, like those he had enjoyed elsewhere in Europe. But for that he needed a special oven which could reach the high temperatures necessary.
The first Pizza Express oven was brought all the way from Rome along with a man to operate it, and was set up in the company’s’ first restaurant in Wardour Street, in London Soho. Business boomed and in 1967 a second restaurant opened, this time in Coptic Street, Bloomsbury. Year after year more restaurants continued to open to meet the hunger of Britons eager to taste authentic Italian pizza.
The competitors have a very minimal market share as the numbers of outlets are limited.