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Characteristics to Evaluate in a Prospective Partner

When a female business owner is considering a business partnership, evaluating her prospective partner based on several criteria increases the likelihood that the match will yield positive results for both parties. While gut instinct and good chemistry may make the partnership friendly and enjoyable, those two components on their own …

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McDonald’s Surveillance Systems

While everyone has been discussing McDonald’s and their new push into the coffee market, they have been installing Surveillance Systems into stores all over the country. Just like McDonald’s perfected the fast food industry, they have also perfected the McDonald’s Surveillance System, whether it’s a 16 camera or 32 camera …

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Yummy Yummy: Top 7 Business Lessons from the Wiggles

At Macquarie University in the early ’90s, three Australian early childhood education majors, Murray Cook, Greg Page, and Anthony Field, decided they had an urge to dress up in brightly colored red, yellow, and blue (respectively) costumes that look like the uniforms on the original “Star Trek” series. It wasn’t …

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Why Do Sponsorships?

As a business owner, manager, assistant, or many other titles, you have probably been approached to sponsor something. I have heard of opportunities to sponsor cheerleading teams, mission trips, vehicles, charitable events, performances, outdoor events, and so on. The list is endless, but the same question always comes to mind …

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Importance of Restaurant Marketing Agency

Restaurants need to encompass considerable marketing avenues for the sake of success. Without publicity and marketing, there are chances that the restaurant may not survive in the market. But with thorough planning and enactment, the restaurant’s promotion can grab the customer’s attention just like that. The restaurant business is quite …

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